In most of the small companies we talk to, this is the main challenge.
The most important word is relevant.
Everyone can do personalized with AI. But doing relevant requires going deeper than that.
Your buyers already receive personalized emails every day and open almost none of them. Knowing someone's name and their funding round is not the same as having a reason to talk to them this week.
Seven steps. This is the whole method, and you can run it yourself.
Everything after this depends on it, and most companies have never written it down.
Your total addressable market, maintained. Not a list somebody exported once and never touched again.
Out of that market, signals tell you who to contact first and how to open.
Per qualified company, the people who decide, not everyone with a job title.
The opening earns the reply. The rest of the sequence keeps the door open.
One channel is a coin flip. The sequence does the work, and it has to run without anyone remembering to send the next thing.
Reply rate is the vanity number. Relevant meetings booked is the one that pays.
We build the list, the signals and the cadences, and we connect them to your CRM so nothing gets lost between them.
There are two ways to work with us.
We set up the tools, build the foundation and train your team, or the person who will run it.
Read more →We run the system for you on an ongoing basis, inside your business. The longer we are in it, the more we can adapt, customize and improve.
Read more →30 minutes on how you find and reach your buyers today. You leave with a written list of what to fix first.